He iwi e kotahi ana i rota i ana reo, ana tikanga me ana matauranga. Through the promotion and retention of its language, knowledge and practices, Ngati Porou will remain strong. 

Radio Ngati Porou covers an area that has a population of nearly 44 thousand people, around 20 thousand being of Maori Heritage. Our target audiences are the Ngati Porou East Coast residents, those of Ngati Porou descent and expatriate East Coast residents in Gisborne; a group we have identified through our research as numbering nearly 12 thousand people. Although our broadcasts are predominantly for people of Ngati Porou, our content on many of our programs caters for the wider audience and all listeners in general. 

Radio Ngati Porou broadcasts on 585AM, 98.5FM on the East Coast, 89.3FM in Tikitiki, 105.3 in Te Araroa, 106.5FM in Tokomaru Bay, 90.5FM in Tolaga Bay and 93.3FM in Gisborne. Radio Ngati Porou is the only radio station that broadcasts to the entire Gisborne/East Coast region.

Radio Ngati Porou has extensive experience developing and producing radio advertising solutions and strategies for business clients, retail, corporate and community groups and organizations. Radio Ngati Porou has also managed and co-ordinated national advertising campaigns via the Iwi Radio Network of 22 Iwi Radio Stations around the country.

We have award winning experience, exper tise and systems in producing music albums, EP's and singles. Whatever we are producing whether it is advertisements, music or our daily programs and shows, we can guarantee quality service and a quality product.