Nou te raurau, naku te rourou ka ora te manuhiri.

With your food basket and my food basket,

we will have enough food for the people.

Ngati Porou Seafoods Group is the group name for Ngati Porou’s fisheries businesses.

Our mission is to develop a profitable and sustainable seafood business that promotes growth, development and opportunities for our people. Ngati Porou Seafoods was established in 2002 and is located on the wharf in Gisborne.

Ngati Porou Seafoods manages the tribe’s 16, 931 tonnes of fish quota, and shares in New Zealand's largest fishing company, Aotearoa Fisheries Limited (AFL). 

The Group includes: 

  • Ngati Porou Seafoods Ltd - the asset holder of fisheries settlement assets
  • Ngati Porou Fisheries Ltd - the ACE trader and operations arm for the group 
  • Real Fresh - retail outet, mobile retail truck and wholesale operators
  • Nga Hukatai - a subsidiary of Ngati Porou Fisheries Ltd.  

Strategic direction

We have been following a growth strategy for over a decade that is focused on diversifying income streams through:

  • an export certified processing factory producing fresh and frozen products sold nationally and exported to Europe, Asia, Australia and America 
  • a certified live crayfish holding plant
  • our a retail store Real Fresh selling the freshest fish, smoked products, kina, oysters, mussels and crayfish, complemented by seafood takeaways Off the Hook
  • the Real Fresh Truck which sells fresh fish up the Coast and around Gisborne. 

Going forward, the tribe is exploring avenues to market high value seafood products into niche markets, which pay a higher premium for gourmet seafood’s than other markets, including China. This will see an increase in returns for the Iwi. 

Ngati Porou also has its sights set on increasing its current processing capacity through its Gisborne factory. The factory currently processes 606 tonnes of fish per annum. 

To achieve its strategic goals, the high priority areas for Ngati Porou Seafoods Group are also in taking up opportunities in aquaculture and hatchery development as well as the education of it’s workforce in specialist areas within the seafood sector.


Many companies talk about sustainability, but for Ngati Porou Seafoods, it is a priority. In order to effectively manage, protect and enhance our seafood resources and environment the company has a strong research and development focus as well as an eye on new technologies in science and innovation. 

Maintaining a long term and sustainable approach to business means that Ngati Porou is prepared to show a commitment towards the country’s future economy. Since the establishment of Ngati Porou’s fisheries in the early 1990s, the tribe has been an influential stakeholder in the sector and is a valued advocate for the sustainability of the country’s fisheries as a whole. 

Fisheries contribute NZ$3.8 billion annually and we want to ensure that our business activities and annual quota trading is responsibly managed by our industry partners.

Want to join our team?

We employ close to 30 staff who have or are undergoing seafood industry training programmes to NZQA national certificate levels. 

If you are interested in a career in the fishing industry, talk to us about the area you are passionate about. Email General Manager Mark Ngata or call (06) 868 1644.